Why do you create?

Reflections

On creativity, creative block, and why we make things.

• May 2026

  You Almost Missed It

  We wait years for inspiration to strike like lightning. The real spark already happened this week, small and easy to miss.

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• April 2026

  When Nobody's Watching

  Most of us stop creating when it starts to feel like nobody's watching.

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• March 2026

  Some Things Only Open in Fire

  Sequoia seeds stay sealed for decades. They need fire to open. So do we.

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• February 2026

  The Question Nobody Asks You

  Everyone asks what you're working on. Nobody asks why. That missing question is the reason the doubt gets so loud.

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• February 2026

  You Forgot Why You Started

  At some point, every creative forgets why they started. This is about what happens when you stop long enough to remember.

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